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Open to internships from February 2027, in the Netherlands or Switzerland.

AleksandarPenev

I make marketing that travels. I speak four languages, and at work I ship in six, with AI and a fact-check on every line.

See the workDownload CVLinkedIn

50K views in 60 days445 pages in six languages€500 before a single adHand-packed in Breda1,265 missing listings foundFour languages spoken

Things I’ve made

maTEA+

Co-founder, brand, content, launch, 2025 – now

A yerba mate brand two students started in Breda, made for 18–26-year-olds who want energy without another energy drink. Black-Mint-Ice, Verry-Berry and Pineapple-Ice, hand-packed in Breda.

  • Built the positioning, visual identity, packaging and webshop from zero
  • About €500 in first sales organically, before spending anything on ads
  • Sold pouches at €7 by the canal and teased the launch with “Coming soon” reels
  • Own all content: Instagram, email and product copy; the first paid campaign is next
  • Wrote the brand’s full marketing plan with my university team. See the plan →

A brand people remember starts with one clear promise, not a list of benefits.

maTEA+ Black-Mint-Ice pouch held up in a sunny garden maTEA+ Verry-Berry pouch with its purple label maTEA+ Pineapple-Ice pouch with its yellow label
Aleksandar and his co-founder at a pop-up stall by a canal in Breda, selling mate-tea blend for 7 euro
First pop-up, by the canal in Breda.
Instagram reel still: a person holding a hand-painted ‘maTEA plus coming soon’ sign in front of the university
Launch teaser reel.

A TikTok lab: 50K views in 60 days

Personal project, strategy, filming, editing

I treated my own page as a marketing lab. Nine videos each changed one thing: the caption, the length, the look or the hook. The tenth copied the format of the winner.

  • 50K views in 60 days; top video 27K, second 15K
  • 3.4K likes and 56 shares; 91% of views came from the For You page
  • One day peaked at about 28K views

One clear hook beats a clever edit. Change one thing at a time or you learn nothing.

The hook“What if…”
The turn“When this happens, I will…”
The lineLive a little.
The closeOne cinematic wide shot.

ParkMundo: one page, six languages

Internship, SEO and content localisation, 2026 – now

ParkMundo lets travellers compare airport parking in 13 countries. I write the provider pages people find on Google, in languages I don’t speak, so every fact has to be checked against its source.

  • About 445 landing pages in French, Italian, Dutch and three kinds of German in seven weeks
  • An AI-assisted workflow with a separate fact-check per page; 250+ errors caught before publishing
  • Showed with live Google checks that an SEO audit’s main fix applied to only 1 of 11 key search terms
  • Mapped 1,265 missing listings across 38 airports and shortlisted 23 of 2,285 affiliate partners

AI makes speed easy. Trust is the hard part.

FRParking à l’aéroport de Francfort

ITParcheggio all’aeroporto di Francoforte

NLParkeren bij Frankfurt Airport

DEParken am Flughafen Frankfurt

ENFrankfurt Airport parking

Same airport, five markets, five ways people search for it.

From the studio at BUas

Breached

A card game about data privacy. Steal data with Phishing and Malware cards; the last player holding their Core ID wins.

Project manager, InDesignSee the game →

Budget Biters

A Gen Z cooking show on a €5–10 budget, with a sabotage wheel every 10 minutes. I built a six-stage funnel across TikTok, Instagram, YouTube and Discord.

Marketing coordinatorSee the funnel →

Schoon Festival

A seven-week recycling festival touring all seven municipalities of West-Brabant, for waste company Saver.

Pressure Cooker 2026, client workRead the concept →

Villas in Sozopol

Competitor analysis and a marketing plan for independent Airbnb owners on the Bulgarian coast.

Solo, real clients

Through His Eyes

A horror short. I cut it, paced the tension, built the sound and graded the colour.

EditorWatch the film →

Fashion magazine

A full print magazine, from concept to print-ready layout.

Layout designer, InDesignSee the magazine →

Certificates

Google Digital Marketing and E-commerce Professional Certificate awarded to Aleksandar PenevGoogle Digital Marketing & E-commerceGoogle via Coursera, 8 courses, Sep 2025. Verify →Udacity Marketing Analytics Nanodegree certificate awarded to Aleksandar PenevMarketing Analytics NanodegreeUdacity, Dec 2025. Verify →
Surfer Content Optimization Certification awarded to Aleksandar PenevContent Optimization CertificationSurfer Academy, scored 85%+, Sep 2026

House rules

Send one sample before fifty.I learned this the hard way when a whole batch was built on the wrong layout.

Change one thing at a time.How a TikTok page went from guessing to 50K views.

Every fact has a source.Especially when you write in languages you don’t speak.

Hook first, edit second.Nobody waits for the good part.

Live a little.The line that worked on camera works off camera too.

Off the clock

Gym and calisthenicsA big part of my life. The bars are the fun part.
Big group photo of the student volleyball crew in the Breda University sports hall
VolleyballAny court, any team, as long as someone keeps score.
My favourite reading spotPsychology, human relations and communication. When I need to slow down: Tuesdays with Morrie.
Students in orange shirts playing relay games on the grass at a BRESS student event
Events with BRESSI love organising student events. Buckets of water included.
Birthday cake shaped like a laptop, with ‘Happy birthday, Alex, 13’ in Bulgarian on the screen
Computers, AI and cybersecurityFrom age 10 I lived at the computer: writing little programs, taking my PC apart and building it again. For my 13th birthday my mom got me this cake. She knew. Today it’s AI and cybersecurity.
Selfie of a group of young people and leaders around a lunch table at an Erasmus+ exchange
My first Erasmus+The first of about 15 youth exchanges across Europe.
Wide film-look photo of a dune path above a long beach under a rippled sky
PhotographySometimes I like to feel like a photographer.
Aleksandar with five friends at an outdoor calisthenics park
My friendsI love them. That’s the whole caption.